What makes for a highly effective website in 2020?
Your company’s website is the foundation of your online success. The latest figures suggest that more than 89% of all businesses have a website, so it’s fair to say your potential clients are spoilt for choice when looking for products and services. Your organisation needs to standout and the best way to do this is by delivering an online experience which they consider to be valuable. This means answering their questions while exposing the suite of products and services you offer.
Here are the key attributes you will want to consider when planning or revamping your website:
Most visitors lose interest in your business if your homepage is poorly designed. As online behaviours continue to evolve, so do audience expectations. Websites are often where customers first experience your brand. If their first impression is that this lacks attention, then so might your business or services. The benefit of a well-designed website can speak volumes about you and your business.
Responsive web design means that a website responds to the user’s behaviour and environment based on screen size, platform and orientation. For years now search engines such as Google and Bing have rewarded websites that are natively mobile responsive. This is because more people now browse on a mobile device than they do on a desktop machine.
Well written copy captures your services making them engaging and exciting for your customers and for search engines like Google. Copywriters know the importance of persuasive content for your audience without the sales jargon, turning readers into customers easily and quickly. There is such a thing as being “too close” to a topic. Sometimes when you are too close to an industry you may not realise how confusing your explanation of it is. Great copy is all about light weight and easily digestible words. Content also includes images and video. The old saying ‘a picture says a thousand words was never more true than it is with online marketing’
Search Engine Optimisation (SEO strategy)
Like web design, the world of search engine optimisation (SEO) does not stand still. Google and Bing continually update their search algorithms and while there are many factors they look for, the most important will always be website relevance and user friendliness above all on search results pages. A website refresh is the perfect opportunity to update and enhance your current SEO efforts. That refresh may include updates to make sure that your website adheres to the ‘mobile first’ update. Of course, it may also simply include an audit of your current SEO success, complete with suggested changes to improve your search rankings. – need to add something in here about keywords in copy for SEO/SEM relevancy
Improved user experience (UX) & better prompts to action (CTA)
A website’s user experience, sometimes referred to as UX involves designing and planning an experience which flows intuitively for visitors to your website. It also allows your audience to find the information they are looking for effortlessly. For a website to be most effective consider want it is you would like a visitor to do on that page before they leave. Creating strong CTAs improves the performance of a website as you are helping to guide the customer towards an end goal.
Today’s online audiences expect regularly updated content designed to answer their questions and address their pain points. Fresh content allows you to always make sure your business information is accurately represented online. In addition, you can also add more dynamic content, such as news items, current images and video, or a business blog. Fresh content both improves your search engine optimisation (SEO) and keeps visitors coming back on a regular basis to check for more.
If your website hasn’t been updated in 2 the last years, then there is probably room for improved security. The redesign of your website will ensure that any security holes are addressed. Your new website will include all the latest security updates. If EZ Digital hosts the website, we will also automatically rollout and manage all security updates.
Speak to us
So, no matter what size business you have, working to reinforce your brand builds consumer confidence that has lasting benefits over time. If you would like to speak to us about further developing or refining your brand contact us on email@example.com or 1300 EZ DIGITAL (1300 393 444)