Help your business recover from COVID-19
2020 will certainly be remembered as the year of COVID-19. You’re all making sure your personal health is in check, but how about your business?
The coronavirus pandemic is wreaking havoc on the global economy and while a few industries continue to thrive, there are many still eager for trade to resume.
Many businesses will need to undergo a process of business recovery. If we look at parts of the world where the worst of the pandemic has now subsided, we are already seeing strong signs of economic recovery, but where do you start?
By taking proactive steps now, you can put your business in a more secure position to stay strong and recover faster once the crisis subsides.
Here are 5 key strategies to help your business recover from COVID-19.
- Ensure you’re only a click away
Nearly half of global consumers say they will not return to shops for ‘some time’ or ‘a long time’ after lockdown.
Now more than ever it is important that you have a strong online presence. If there is one thing the period of isolation has done, it’s dispelling any remaining reservations consumers may have had regarding making online purchases. With online buying habits amplified it make sense that organisations ensure their websites’ deliver an intuitive experience that maximises any opportunities to promote and sell.
Does your website tick the following boxes:
- Can visitors find what they are looking for easily?
- 100% mobile friendly? With around 80% of all internet traffic coming from mobile devices now is the time to make sure it is!
- Are visitors able to buy your products and services online?
- Does your website give your audience confidence they are purchasing in a safe secure online environment?
- Remind your customers why you are great
During uncertain times, clear and optimised communications are really important. A well designed communication such as an email campaign is a great way to let your audience know you’re open for business as well as remind them why they connected with your brand in the first place. Now is also the time to adjust your SEO and content strategy. You can build closer relationships with your prospective customers during these difficult times.
- Don’t give up on what has worked in the past
Unless you are fortunate enough to be in an industry that is thriving during the pandemic, you will be concerned about the impact of the coronavirus on your business; revenue and employees. The instinctive response is to cut cost where possible and often the first casualty is the marketing budget. But is this the right course of action? Research studies dating back almost a century suggests it is not. In fact many of them have highlighted the advantages of maintaining or increasing marketing during weak economic periods. These studies found that organisations that maintained or expanded their advertising saw an increase in sales and market share during the recession period and the months that followed.
As the popular adage says: ‘When times are good you should advertise. When times are bad you must advertise.’
- Embrace new sales channels
Many businesses are still experiencing restricted trading leaving consumers of their brands open to exploring new channels to find what they are after.
This opens up a lot of opportunities that may not have been on your business strategy roadmap before now. Think of restaurants, pubs and eateries having experienced zero or restricted dining so they have pivoted to offer delivered meals.
Business may still be continuing, but more of it might need to happen online. Exploring new online channels may just provide you with what you need to see you through this difficult period.
Here are some things to consider:
- Growing online-marketing efforts to increase online sales
- Creating more conversations on social channels rather than person to person engagements
- What are you able to offer to support your customers during this time? E.g. free shipping, buy now pay later.
- Shift the tone of your messages
The Coronavirus is what’s on peoples’ minds so acknowledging the current state of the pandemic and discussing what steps your organisation has taken to ensure great services under these conditions will resonate with your audience than simply recycling pre-COVID messages.
If you would like to speak to us about how we may be able to assist in fast tracking your business’s recovery, contact us on firstname.lastname@example.org or 1300 EZ DIGITAL (1300 393 444).
We’d love to hear from you and help you on your road to recovery!
Speak to us
So, no matter what size business you have, working to reinforce your brand builds consumer confidence that has lasting benefits over time. If you would like to speak to us about further developing or refining your brand contact us on email@example.com or 1300 EZ DIGITAL (1300 393 444)