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Remarketing (or retargeting) is a cookie-based technology that is used to ‘follow’ your audience with relevant advertising. It is an important piece of many digital marketing strategies and lets you talk to the right people at the right moments in their decision journey. Whether you’re looking to recover an abandoned shopping cart or speak to those who previously read your blog content, EZ Digital’s Adelaide remarketing experts can help.
It’s relevant – When you serve re-targeted advertising, it’s far more likely that consumers will find your ads more interesting and relevant. In a world where advertising fills every corner, your remarketed ads will cut-through where others don’t.
It’s timely – People aren’t always ready to take the leap and buy whatever it is your business is selling. They research and consider many of their purchases. EZ Digital’s Adelaide retargeting team can help you capture customers when they’re ready to take the plunge.
It fits your strategy – Whilst you’re not going to build an entire marketing strategy around retargeting customers, it does fit well into a broad, digital-led approach. Your business may serve some display ads to build brand awareness, some branded blog content to increase consideration then retargeted, relevant ads when it comes to decision time.
People take action – When you look at the stats, it becomes obvious how effective remarketing is as part of a digital marketing strategy. In fact, consumers are 10x more likely to click on a remarketed ad in comparison to a regular display ad.
Recapture lost leads – If your business struggles with lost leads, remarketing is an effective way to pick up where you left off. Speak to Adelaide remarketing agency EZ Digital now to find out how you can keep your brand front-of-mind and push conversions with re-targeted advertising.
Avoid the double-up – While remarketing is important in converting prospects to sales, it can also be used to ensure that you’re getting the best value out of your advertising dollars. By employing negative remarketing lists, EZ Digital can help you only serve relevant advertising to your current and previous clients. Clever, right?
Whether your business is advertising on Facebook or other social platforms, EZ Digital can help you employ remarketing as part of your social media marketing strategy.
If you’re using GDN as part of your digital marketing strategy, then remarketing is a perfect fit. Get in touch now to find out how you can use it to get more leads with remarketing.
Instagram is the perfect environment to reach potential customers, with users more likely to follow a brand on Instagram than any other social media platform.
EZ Digital don’t believe in pre-packaged solutions, we take the time to understand your business, your products and your customers. Because each business is different, we put together a customised social media marketing solution to help your business grow and designed to drive results. With your marketing strategy in mind, our Adelaide social media experts will define and optimise your campaigns with clever targeting, messaging and delivery. Our managed service takes care of the rest, ensuring that every social media advertising dollar is working to make your business grow.
